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SAN ANTONO -- VP Racing Fuels plans to shake up the fuel industry by providing a fresh option to both dealers and fuel distributors who are looking for an alternative branding solution, the company announced. To do so, it has brought two qualified branding specialists, Bryan Noonen and Matt Schuster, on board with the titles of regional manager-branded wholesale business development.
Noonen and Schuster acquired valuable industry experience at a Midwest-based company where, as part of a licensed brand program, they signed marketers and dealers to expand the organization's credit card processing and branded c-store business, VP said. They have also sold payment services at TSYS Merchant Solutions.
"I'm excited about the opportunity VP Racing Fuels is presenting to the industry and the way it's going about it," said Schuster. "I've spoken to many customers who have been frustrated by other brand programs that were confusing and didn't measure up to expectations. Those customers will find the benefits of VP's brand program to be clear and unambiguous. Many customers have already told me they find VP's straightforward, no-nonsense approach refreshing."
Candidness is one of several attractive features in the company's new branding program, according to VP.
"VP Racing Fuels is the hottest new fuel brand nationwide," said Noonen. "Besides an attention-getting, unconventional brand rooted in racing and very popular among performance enthusiasts, VP offers c-store owners and fuel distributors a flexible and transparent branded program that focuses on lowering expenses and providing additional revenue streams."
The new branding program isn't just about blindly following the industry standard by generating revenue solely for the company, Noonen added. "VP's branded program was designed to help the c-store owner. Our program focuses on eliminating high fuel cost and offers deep savings on credit card processing with a Visa and MasterCard deal at Interchange plus $.015."
They emphasized that VP is adamant on protecting and providing opportunities for its dealers and fuel distributors as well, noting that the VP branded solution is a value-added resource for dealers and distributors alike.
"It's exciting to have such a unique program that can take fuel distributors and C-store owners to the next level," Noonen concluded. "It's truly a branded solution unlike any other in the industry."
VP Racing Fuels is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America.