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    New Convenience Consumer Insights Mobile Panel Launched

    Marks the consumer research field's first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel.

    PITTSBURGH, Pa. and Port Washington, N.Y. -- Management Science Associates, Inc. (MSA) and Paradigm SampleTM launched Convenience Consumer Insights Panel (cci Panel), using cutting-edge Smartphone technology in applications to both recruit c-store shoppers as panel participants and link them to Web-enabled questionnaires for recording their purchases and insights over time, the companies reported.

    Historically, the 18- to 34-year-old age group has been unreceptive to the more time-intensive traditional diary panels to track their shopping habits, the companies stated. The mobile panel connects with and engages these younger shoppers at the outset and communicates with a technology they already use regularly and enjoy.

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