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ATLANTA -- A new ad for Coca-Cola Zero, the soft drink with real Coca-Cola taste and zero calories, reminds people that with Coca-Cola Zero, there's no calories, no compromise and nothing to get in the way of your “chill.”
Debuting this week, the new advertising campaign will carry the tagline "Everybody Chill." The lead commercial, called "Chilltop," was inspired by the classic 1971 Coca-Cola ad, "Hilltop," and features music performed by popular artist G.Love.
In the original spot, set on a hilltop in Italy, young adults of different ethnicities and cultures gathered to sing the now iconic tune, "I'd Like to Buy the World a Coke." Filmed on a Philadelphia rooftop, the new commercial shows a diverse group of friends, hanging out chillin' with Coca-Cola Zero.
"In today's world, it made sense to again share the messages of optimism and togetherness in a contemporary way through Coca-Cola Zero," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "With our on-the-go lifestyles, people need to hit the pause button and take a moment to chill in their own way, much like the group shown in the new 'Chilltop' ad."
Like "Hilltop," the music in "Chilltop" remains central to the ad, but has been re-envisioned as "I'd Like to Teach the World To Chill." While retaining the spirit of the original song, G.Love has adapted the classic tune with an upbeat rhythm and edgier, contemporary lyrics that lay out the 'chillosophy' of taking downtime on your own terms. The new words clearly capture the essence of Coca-Cola Zero -- real Coca-Cola taste plus nothing.
To build excitement for the new campaign, baseball fans experienced a special sneak peek of the commercial when it was shown for the first time on the world's largest High Definition monitor at Turner Field during an Atlanta Braves game on June 26. The ad will make its national television debut on a variety of top rated network and cable programming beginning June 27.
Created by Crisping Porter + Bogusly of Miami, the new Coca-Cola Zero campaign is the first creative work the agency has developed for Coca-Cola North America. The campaign will also feature radio, outdoor, cinema, and digital programming, as well as national sampling initiatives.