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HUBBARD, Ohio -- Chester's Intl. hosted the grand opening of a new restaurant location last week that will be operated by Love's Travel Stops here. Festivities included an appearance by Chester the Chicken who assisted in the ribbon cutting ceremony.
"Working with a national brand like Chester's has proven to be successful for us," Joe Cotton, director of restaurant services for Love's Travel Stops & Country Stores, said in a released statement.
Family-owned and headquartered in Oklahoma City, Love's opened its doors in 1964 and has since opened more than 200 Travel Stops & Country Stores throughout the United States.
"The marketing support we get from Chester's is a much needed boost that we could only get from a strong foodservice partner," Cotton said in a released statement.
Ted Giles, CEO of Chester's, explained that Love's was Chester's first franchisee, and is presently the largest franchise operator in the system, with nearly 40 Chester's and Chester Fried locations in travel plazas across the United States. Love's plans to add additional Chester's locations by yearend.
"We are excited to see our franchise program expand with Love's Travel Stops," Giles said in a released statement. "Love's is an expanding brand in the travel industry and we are proud to award additional franchises and support to their emerging travel stops across the country."
In other news, Love's has selected QMessage Monitor, the IBM System i message monitoring solution from CCSS, which will help the company comply with PCI DSS (Payment Card Industry Data Security Standard), the technology firm stated.
The new IBM system will assist in the prevention of credit card fraud, cracking and various other security vulnerabilities and threats. The system also provides an easy means of recording and reporting each transaction for PCI auditors.
"We knew that we wanted a solution that was very easy to use and would offer unequivocal data reports that would satisfy the PCI auditors," Tommy Sellers, systems manager for Love's Travel Stops, said in a released statement. "CCSS is well known in the industry for solutions that are functionally rich and meet the highest IBM standards but also make life hassle-free for the operators that use them, so it was a logical choice for us and upon evaluation with other solutions, QMessage Monitor had a far stronger offering for our requirements."