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    New ampm App Gives Customers Instant Prize-Winning Power

     The Scratch Power app is a free, virtual scratch-and-win style of game.

    LOS ANGELES -- Convenience store chain ampm just released Scratch Power, a promotional smartphone application (app) that gives customers the chance to win $500 Apple gift cards, iPods and thousands of ampm food and drink prizes. 

    "We're very excited to launch the ampm Scratch Power app -- a revolutionary way for our customers to engage with the brand and win some great prizes, right from their Android or iPhone device," said Donna Sanker, marketing vice president for ampm.

    Scratch Power is a free, virtual scratch-and-win style of game available for download on both Google Play and Apple's App Store.

    "Together with the grand prizes of $500 Apple gift cards and iPods, there are also thousands of instant-win prizes including 16-ounce NOS Energy drinks, 20-ounce Vitaminwater, 22-ounce ampm fountain drinks, ampm corn dogs and 12-ounce ampm coffee drinks," Sanker noted. "Simply scratch and match three identical prizes on one scratch card, and you win.”

    The promotional app launched on Oct. 2 and customers can play every day until Dec. 4 by visiting a participating ampmlocation, scanning the QR (quick response) code that appears on the ampm Scratch Power point-of-purchase in the store and downloading new scratch cards.  

      ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona.  

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