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Beginning February 2009, Nestea will add Red Tea Pomegranate Passion Fruit to its line of ready-to-drink (RTD) iced teas. The caffeine-free tea has 50 calories per 8-ounce serving and contains all natural fruit flavors with no artificial colors, according to the manufacturer, Coca-Cola North America. The flavor was also recently selected by retailers as one of the "Top 12 Cool New Products," at the 2008 NACS Show in Chicago, the company stated. Nestea Red Tea Pomegranate Passion Fruit will be packaged in straight-wall 20-ounce PET bottles, and 12-packs of 16.9-ounce PET bottles. The launch will be supported in 2009 with a fully integrated marketing program including national print advertising, digital media, point-of-purchase displays, public relations and consumer sampling programs, according to the company.
Coca-Cola North America, Atlanta
(800) 438-2653; www.thecoca-colacompany.com