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    NCR SelfServ Wins Award for Product Design

    International GOOD DESIGN Award recognizes excellence in the Electronics category.

    DULUTH, Ga. -- The latest release of the NCR SelfServ Checkout solution (version five) has won a GOOD DESIGN Award for product design excellence in the Electronics category, NCR Corporation announced today.

    The GOOD DESIGN awards were given as part of an annual international competition that recognizes design innovation by manufacturers and industrial and graphic design firms. More than 500 awards were conferred by the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies after being selected by a New York jury.

    "Innovation that enhances the usability, design and ultimate consumer experience of our self-service solutions is a critical strategic priority for NCR," said Lyle Sandler, vice president, design and consumer experience, NCR Corporation. "This prestigious award recognizing the innovative design of NCR self-checkout is just one example of how technology can influence an industry, transforming the way people shop and conduct transactions worldwide."

    The NCR SelfServ Checkout solution allows customers to easily scan, bag and pay for their items. Animated demonstrations and video and lighting cues guide the user through the process. According to NCR Research, self-checkout cuts checkout wait time by as much as 40 percent. The NCR SelfServ Checkout solution is used at over 150 retailers in more than 22 countries, said the company.

    At last year's NACStech, during Convenience Store News' Technology Leadership Awards, Quick Chek's implementation of the NCR self-serve checkout won the 2010 Technology Implementation Award.

     

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