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AVP Pro Beach Volleyball Tour Inc. and Nature Valley Granola Bars, the official natural energy bar of the AVP, introduced special edition boxes of Nature Valley's Sweet & Salty Nut Granola Bars. The boxes, featuring AVP stars Kerri Walsh, Jake Gibb and Jason Ring, along with the 2006 AVP Tour schedule, will be on store shelves through July.
Nature Valley Granola Bars has been a sponsor of the AVP Pro Beach Volleyball Tour since 2003. The brand, which encourages a healthy, active, outdoor lifestyle through its products, shares the AVP's commitment to world-class athletic competition, company said in a statement.
In addition to the limited-edition packaging on both its Peanut and Almond Sweet & Salty Nut Granola Bars, Nature Valley will be included in all 16 events during the 2006 season with prominent stadium and outer-court signage and commercial units during AVP broadcasts on NBC and FOX Sports Net.The brand will continue to have a presence within the sponsor village and the rights to AVP images, footage and athletes throughout the 2006 season.
"This AVP-themed packaging was a great way to expand upon our existing sponsorship of the tour," said Clare Kanter, associate marketing manager, Nature Valley Granola Bars. "Our consumers, the AVP Tour, its world-class athletes, and the growing, loyal AVP fan base, all share our passion for a natural, active lifestyle making this partnership a natural fit."
Nature Valley created the granola bar category in 1975. The company offers four granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Chewy Granola Bars and Sweet & Salty Nut Granola Bars. Nature Valley also is the Official Natural Energy Bar for the PGA TOUR, U.S. Ski Team and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of The National Park Foundation.