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ALEXANDRIA, Va. -- The National Association of Truck Stop Operators (NATSO) Foundation is getting creative in its effort to generate ideas for improving truck stop operations. As an incentive, the foundation will award $500 during the 2014 NATSO Show to the independent truck stop or travel plaza operator who comes up with the best new idea.
NATSO will award the prize during its 2014 "Great Ideas! For Independent Operators Session," scheduled to be held during the NATSO Show in Nashville, Tenn., Jan. 26-29 at the Gaylord Opryland Hotel and Convention Center. The annual session is designed to encourage truck stop operators to facilitate new ideas and solutions to common problems facing the industry's independent operators. It is also an information-sharing event that provides a platform for operators to discuss and swap ideas for business best practices among their peers.
"Most great ideas take a long time to evolve and they often need to collide with other ideas, which is why the Great Ideas! For Independent Operators Session is the perfect venue for those in the travel plaza industry to find their next best practice," said Tom Heinz, chairman of The NATSO Foundation board of directors and president of Coffee Cup Fuel Stop.
During this year's session, operators shared ideas for successfully promoting specials within the travel store, marketing diesel exhaust fluid, selling biodiesel and managing 24-hour foodservice offerings.
"Brainstorming with your peers and tapping into their successful practices are some of the best ways to make a business better," Heinz added. "Being able to bounce that information off of each other is invaluable."
Truck stop and travel plaza operators, as well as industry suppliers, can register for the The NATSO Show 2014 by visiting the event's website.