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The Promotion In Motion Companies is teaming up with NASCAR to launch new NASCAR Sour Speed Strips, bite-size soft and chewy sour candy. The new product, which will be introduced in 5-ounce bags containing a mix of sour cherry, strawberry, watermelon and blue raspberry, will begin reaching store shelves across the U.S. in July and August. Aside from connecting with the tremendous explosion in NASCAR popularity, the introduction of new NASCAR Sour Speed Strips is timed with the upcoming release of Will Ferrell's new NASCAR movie "Talladega Nights."
The Promotion In Motion Companies Inc., Closter, NJ(201) 784-5800; www.promotioninmotion.com