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ALEXANDRIA, Va. - For the second straight year, the NACS Show has been named the top show in the U.S. for attracting attendees with buying influence, according to report by Exhibit Surveys Inc.
The report, conducted by the Red Bank, N.J.-based company, used attendee surveys to provide statistical data on attendee "buying power" at 47 major trade shows held in 2002.
The NACS Show was scored as having the highest percentage of attendees with net buying influence -- 97 percent -- considerably higher than the average of 83 percent for all the shows examined. Both scores are the same as in the 2001 survey in which the NACS Show also scored the top score for buying influence. Exhibit Surveys defined net buying influence as the ability to recommend, specify, or purchase products or services.
The 2002 NACS Show featured a record 7,199 "buyers" - retailers, marketers and distributors in attendance.
Last month, the 2002 NACS Show was ranked the 49th largest tradeshow of 2002 and 8th largest in the fourth quarter of 2002 in terms of net square feet by Tradeshow Week magazine in its "Tradeshow Week 200."
"The results of this latest survey confirm what we have heard from NACS Show exhibitors - the NACS Show is where suppliers connect with the industry's buyers," said Jane Berzan, NACS' senior vice president of events, marketing and supplier relations. "Retailers come to the NACS Show to find new products and services that can help them drive new profits and cut costs. Given that so many new products and services debut at the NACS Show, it is obvious that exhibitors target this show as a venue to attract the buyers who are there and ready to do business," she said.
"Tradeshow professionals know that the number of attendees an exhibitor can actually do business with counts more than any other measure," Berzan said. "That's a major reason why the show floor was reorganized in 2002 into six sections to best facilitate the buying experience. By organizing the show floor into areas that reflect how retailers and marketers 'shop' for their businesses, we have made it easier for retailers to navigate the floor to find what they want."
The NACS Show 2003 will take place Oct. 11-14 in Chicago.