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Consumers looking for 100-percent whole grain foods can now find them in some of Nabisco's most popular snacks, including Wheat Thins, Chips Ahoy!, Fig Newtons, Fruit Chewy Cookies and Fig Newtons Bars.
The 2005 Dietary Guidelines for Americans made its first-ever specific whole grain recommendation, saying Americans should eat at least three, 1-ounce-equivalent servings of whole grains each day. However, nine out of ten people aren't getting enough.
"Most people aren't eating enough whole grains because of perceived taste and convenience concerns," says Carolyn O'Neil, registered dietitian and author of The Dish on Eating Healthy and Being Fabulous! "I like to think of snacking as a 'mini meal opportunity' that can provide great taste and good nutrition. Tasty whole grain snacks like those in the 100% Whole Grain line from Nabisco are a great way to help meet those daily recommendations."
The USDA defines a whole grain serving as any food containing 16 grams of whole grain. A serving of new 100% Whole Grain Wheat Thins or Triscuit crackers has at least 16 grams of whole grain per serving and carry the heart-health claim: "Diets rich in whole grain foods and low in saturated fat and cholesterol, may help reduce the risk of heart disease."
The 100% Whole Grain Chips Ahoy! cookies and Fig Newtons are a "good source" of whole grain -- which means they have at least 8 grams of whole grain per serving.
"Nabisco is committed to helping people get some of the nutrition they need from the foods they love," said Anne Park, Nabisco's brand manager, biscuit new products - health & wellness. "The new 100% Whole Grain snack line offers a convenient, delicious way to incorporate some whole grain foods into an overall balanced eating plan with the great taste and high-quality that people have come to expect from Nabisco."
The suggested retail price of items in the new line is $2.89 to $3.49.