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EL DORADO, Ark. -- Murphy USA recently announced the launch of a new social-focused Web site at www.MurphyUSA.com.
"At Murphy USA we are constantly pushing the envelope to give our customers more convenient ways to talk to us," Casey Petersen, Internet business specialist for Murphy USA said in a released statement. "The new MurphyUSA.com enables us to communicate and interact with our customers through all of our online channels -- from the Web site itself to mobile technology and social networks."
According to the company the new design serves to enrich interaction with its customers as the new site features quick access to all Murphy's social networks including: "Cheap Gas Blog," Facebook, Twitter and YouTube channels. A feed of tweets from the company's Twitter channel appears in the left column on all interior pages of the site and encourages site users to re-tweet postings.
The site also features a free download of Murphy USA's Cheap Gas Finder mobile app for both the iPhone and Android. The mobile app uses up-to-date, real-time pricing information to give customers the latest per-gallon cost from all Murphy USA gas stations near the customer's current location, the company stated.
The new Web site will also focus on customer feedback by offering the communication tool, Text-Assist. Text-Assist enables customers to text complaints, ideas, suggestions and feedback directly to the company.
Other features include:
-- A new store locator function that allows customers to search for a Murphy USA store by product line -- such as diesel fuel or sodas -- and to locate full-service Murphy Express convenience stores.
-- Murphy USA "Hot Deals" on store products and links to Murphy's ongoing Facebook giveaways are prominently displayed on the main page of the site. Users are encouraged to sign up for Murph-e Offers to receive store specials via email.
-- The Murphy USA online "Career Center" enables job seekers to search for jobs within the company that match their interests and to fill out a personal application online.