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LAS VEGAS -- McDonald's opened Viva McDonald's, the company's new technology-inspired restaurant on the Las Vegas Strip. At 8,600 square feet, it is the largest McDonald's restaurant in Nevada and, in true Las Vegas style, is open 24/7.
According to the chain, Viva McDonald's is a media-rich, technology-driven location that lives up to the Vegas standard of lights and action. On the exterior, four 9- by 8-foot Daktronics LED video displays are directly above Viva McDonald's front entrance, while two LED video displays measuring 10 feet tall and 23 feet wide hang beneath the restaurant's golden arch marquee, inviting passersby to come in and enjoy the new McDonald's experience. The technology and screens offer McDonald's an opportunity to provide unique content and branded messages to its restaurant patrons.
On the interior, a cheerful, ultra-modern décor greets guests, who will also find a content rich 14-screen media ring suspended in the two-story, open-ceiling dining room.
Viva McDonald's state-of-the-art, all-electric kitchen has three-platen grills, low oil volume (LOV) fryers and sells McCafe beverages, McDonald's new line of espresso coffees including mochas, cappuccinos and lattes. The location offers wireless Internet, and guests will find a line of Viva McDonald's branded merchandise available for purchase.
Adding a new element to the customer experience, Viva McDonald's also offers the McDonald's Channel on its 14-screen media ring. The channel features content from providers such as Discovery Communications, and displays McDonald's-branded short vignettes of popular Discovery Channel, TLC, Animal Planet and Science Channel programming along with other entertainment snippets, according to the fast-feeder.
Developed and provided by ChannelPort Communications, the McDonald's Channel is powered by technology from Harris Corp., featuring the InfoCaster digital signage platform. Harris is deploying an array of software, equipment, and services to manage and control the acquisition, preparation, scheduling and display of the channel.
"Viva McDonald's, with the McDonald's Channel, premiere technology features and great staff, will provide a unique and fun dining experience for its guests at a one-of-a-kind restaurant that can only be found in Las Vegas," Brian Unger, senior vice president at McDonald's USA LLC, said in a statement. "This is a destination location for McDonald's—a must see restaurant that people will talk about for years to come."
The opening of the new Viva McDonald's signifies the beginning of a new chapter in Las Vegas for McDonald’s. After proudly serving customers on the strip for 25 years, the existing restaurant closed its doors to make way for Viva McDonald's.
Viva McDonald's is in the heart of the world-famous Las
Vegas Strip located at 2896 Las Vegas Boulevard, and is owned and operated by McDonald's Operating Co. In the Las Vegas area, McDonald's and its franchisees operate 110 McDonald's restaurants.