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    Motiva Sells 54 Sites in Philadelphia and South Jersey

    Bronson Oil Holdings LLC to acquire stations and Shell-branded supply agreements.

    HOUSTON -- Motiva Enterprises LLC, the company that markets Shell-branded gasoline in the eastern United States, has sold its interest in 54 sites in the greater Philadelphia and southern New Jersey areas to Bronson Oil Holdings LLC, (Bronson) an entity with owners in common with ARFA Enterprises Inc. (ARFA), a New Jersey-based wholesaler with a presence in Philadelphia. The stations will remain Shell-branded under a Motiva wholesaler supply agreement with ARFA as the stations' direct supplier, the company reported.

    According to a confidentiality agreement between the parties, the purchase prices cannot be disclosed at this time.

    "Motiva's strategies of growth through the wholesale class of trade are further exemplified through this sale," Jim Deakin, Motiva's general manager of retail for the east region, said in a statement. "While ARFA Enterprises will be a new wholesaler to Motiva, they have demonstrated their growth aspirations through a recent acquisition of branded sites and a refined products terminal in the area. Their experience with multibranded distribution and retail positions them well to grow the Shell brand in these markets."

    With this agreement, ARFA, Bronson and their affiliates will now supply more than 90 million gallons of Shell-branded fuel annually, operating or supplies nearly 200 other branded wholesale sites in Pennsylvania and New Jersey aside from the newly acquired 54.

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