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    Monster Import Debuts in Resealable Cans

    New energy drink blend, developed and packaged in Europe, features one-handed opening functionality.

    BROOMFIELD, Colo. -- Monster Energy, maker of Monster brand energy drinks and shots, launched a new energy drink called Monster Import, which feature resealable cans from Ball Corp.

    The cans feature the Ball Resealable End (BRE), are supplied by Ball Packaging Europe, filled in The Netherlands and imported to the U.S. for sale, according to Ball Corp.

    "When we saw this can we knew it would be perfect for Monster as we continue to expand the energy drink category reach with true innovation," Geoff Bremmer, brand manager of Monster Energy, said in a statement. "Monster Import super premium formula was developed in Europe and packaged in this unique 'One Hand, No Hassle' resealable can, which will create a new buzz in the energy category."

    The BRE uses an integrated flat opening mechanism made of plastic, which is opened by turning the mechanism, and closed by turning it back. The BRE retains the can's flat end, providing stackability and efficient space utilization for transport, storage and retail, the company stated.

    Cans featuring the BRE were first introduced in Europe in 2008.

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