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Mars Snackfood US's Dove Chocolate and M&M's brand candies will offer consumers several ways to "go pink" and support Susan G. Komen for the Cure during Breast Cancer Awareness Month.
Included in the effort are pink M&M's and a My M&M's special "Promise Blend," new pink Dove Promises of Hope and My Dove Personal Promises of Hope and an all-pink M&M's car in the NASCAR Sprint Cup Series.
Through the limited-edition chocolate candies, Mars Snackfood US will donate a minimum of 1 million dollars to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer forever.
"Breast cancer continues to touch all of our lives as our friends, family members and associates battle this disease," said Michele Kessler, vice president, Mars Snackfood US. "We feel it's important for us to do our part to go pink during Breast Cancer Awareness Month to commemorate Susan G. Komen for the Cure in the fight against this deadly disease."
Limited-edition dark- and light- pink M&M's Milk Chocolate and M&M's Peanut Milk Chocolate Candies will be sold nationwide in stores in September and October. Both varieties are available in 14-ounce and 21.3-ounce bags.
M&M's Racing is lending its support on the NASCAR track by featuring a limited-edition paint scheme on the M&M's No. 18 Toyota showcasing pink M&M's chocolate candies and the Susan G. Komen for the Cure logo. Current NASCAR Sprint Cup points leader Kyle Busch will hit the track in the specially themed pink car during the Bank of America 500 race on October 11 at Lowe's Motor Speedway in Charlotte, N.C.
Through the support of M&M's brand products and now Dove brand products, Mars Snackfood US has been committed to the cause since 2003, raising more than $4 million to help find the cures for breast cancer.
In other Mars Snackfood US news, Dove Chocolate brand is returning as the official chocolatier at the 60th Primetime Emmy Awards and Creative Arts Awards Governors Ball.
To celebrate the Primetime Emmy’s diamond anniversary, The Governors Ball will feature table favors -- a keepsake box filled with four new Dove Chocolate Large Bar flavors, including Cranberry Almond and Peanut Butter Toffee. The box will be covered in a silky fabric and tied with a pink satin ribbon so that attendees can slip the keepsake into their purse or jacket pocket as a souvenir from the special evening or steal a small indulgent moment for themselves.
As an added bonus to help celebrate the Primetime Emmys' anniversary, models dressed in fifties-inspired attire will pass a selection of new Dove Promises.