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HACKETTSTOWN, N.J. -- Mars Chocolate North America announced the grand prize winner of its M&M's Brand "Most Colorful Fan of NASCAR" contest. Phoenix resident, Joseph Haus beat out 6,000 other NASCAR fans that entered the contest which ran between Memorial and Labor days of this year.
Haus showed his NASCAR spirit and fan dedication with his NASCAR-themed garage decorated with racing flags, life-sized cardboard cutouts of his favorite drivers and more, the company stated. By uploading a picture of his NASCAR shrine to NASCAR.com/MostColofulFans, Haus not only showed his dedication to the sport of NASCAR but also snagged the grand prize. Haus won $10,000 and a trip to the NASCAR Hall of Fame Museum for the unveiling of his photo of his NASCAR-themed garage which will be displayed in the museum in Charlotte, N.C. for one year beginning May 2011.
"NASCAR fans are, without a doubt, the most visible part of the sport and they deserve to be recognized and rewarded on a national stage," Suzanne Beaudoin, vice president, sponsorships and sports marketing, Mars Chocolate North America said in the statement. "There is no better place to pay tribute to colorful passionate fans than the NASCAR Hall of Fame. M&M'S® is proud to exclusively feature a fan in the NASCAR Hall of Fame each year, and we look forward to continuing the tradition."
The 14-week M&M's Brand "Most Colorful Fan of NASCAR" contest allowed fans to show their passion for the sport and for their favorite drivers of NASCAR by uploading their racing-themed photos to NASCAR.com/MostColorfulFans Web site. The site also became a virtual hub for tailgating, racing-themed polls and Facebook content updates, the company stated. Three finalists' photos were selected by the most fan votes, with Haus capturing the grand prize.