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The Coca-Cola Co. has introduced a new flavored water beverage especially for children to its Minute Maid line -- Fruit Falls. With five calories per serving, the pure filtered water -- in Berry and Tropical flavors -- contains real fruit juice, 100 percent of children's daily Vitamin C needs, and is a good source of calcium. The drinks are sweetened with Splenda sweetener and acesulfame potassium. The water comes in a clear 6.75-ounce easy-to-open pouch in packages of 10. The product is supported with a print campaign, in-store merchandising, a coupon program and consumer promotions.
Coca-Cola Co., Atlanta, Ga.
(800) 438-2653; www.coca-cola.com