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    Miller Lite Donates $20,000 for Chicago Scholarships

    Meanwhile, parent company MillerCoors names 2008 Hispanic Lider of the Year.

    CHICAGO – Miller Lite is making the future brighter for Hispanic students 21 and older here who are pursuing a secondary education, as the company recently donated $20,000 to the ¡Adelante! U.S. Education Leadership Fund.

    The donation will provide $1,000 to $1,5000 scholarships to full-time, undergraduate students with at least a 3.0 GPA. Participating area retailers will feature Miller Lite point-of-sale (POS) materials to broaden awareness of the availability of the ¡Adelante! Scholarships through the end of the year, the company stated.

    "Latino college students have great potential to be successful in every aspect of their lives, but reaching that success can be challenging," Andria Macias-Castillo, executive director of ¡Adelante!, said in a statement. "Miller Lite and ¡Adelante! are investing in our youth to develop Latino leaders for the future."

    Miller Lite, a founding partner of ¡Adelante!, has contributed more than $2.2 million to support educational programming and scholarships since its inception in 1993, according to Ron Acosta, MillerCoors multicultural marketing manager for Chicago,

    "Miller Lite is committed to supporting the educational and leadership needs of the Hispanic community and ¡Adelante! partners with us by helping to prepare the next generation of Hispanic leaders," he said in a statement.

    POS materials include a tear-away form with application information. Scholarship applications and criteria will be available online at the ¡Adelante! Web site—www.adelantefund.org, the company stated.

    ¡Adelante! currently provides approximately 100 scholarships each year to Hispanic students across the U.S., the company stated.

    In other MillerCoors news, the brewer gave its 2008 Lider of the Year Award to Lupe Barrera, from the Los Angeles-based National Latino Peace Officers Association (NLPOA).

    The Lider of the Year Award is part of MillerCoors’ Lideres program and "is intended to raise awareness about the important work and contributions Hispanic leaders are making in their communities,” Joedis Avila, multicultural relations manager for MillerCoors, said in a statement.

    Founded in 1972, the NLPOA seeks to eliminate prejudice and discrimination in the criminal justice system; reduce community juvenile delinquency; and lessen citizen tension in predominantly Latino communities, the company stated. Barrera’s dedication to community service is in line with NLPOA's core values of honoring family, promoting education, leadership and serving the community, MillerCoors stated.

    Barrera's work will be spotlighted through a print ad featured in several national and local Hispanic publications, and NLPOA will receive a $25,000 grant to support a leadership program in partnership with MillerCoors, the company reported.

    The Lideres program was launched in 2006 and celebrates and supports leadership within the Hispanic community, according to the company.

    "I am deeply honored to be receiving the 2008 Lider of the Year Award from MillerCoors," Barrera said in a statement. "The fact that MillerCoors chose to spotlight the important work we do at the National Latino Peace Officers Association is inspiring and really validates our mission. The grant will help to support and expand our reach in the Hispanic community."

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