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    Miller Gets a Head Start with "Motor Sports 2006"

    Brewer promotes Miller Lite with race-themed POS materials.

    MILWAUKEE -- Miller Brewing Co. helps retailers shift sales into overdrive this racing season with Miller Lite’s Motor Sports 2006 -- "Built for Great Taste Start 2 Finish."

    The promotion, which begins Feb. 1 and runs to Nov. 30, 2006, provides point-of-sale display materials featuring the new Miller Lite #2 driver, 2004 NASCAR Nextel Cup champion Kurt Busch, and NHRA top-fuel champion Larry Dixon. Other race-themed, eye-catching merchandise and display enhancers will help connect race fans to the Miller Lite brand.

    Whether the customer prefers stock or drag racing, Motor Sports 2006 promotes Miller Lite as bringing more to the racing experience.

    Retailers should contact local distributors for details and to request merchandising materials.

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