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    Miller Gears Up for Party Season

    Brewer helps retailers host a football "Super Party."

    MILWAUKEE--Once the excitement and stress of the holiday season has come to a close, people have one thing on their mind--the big game. Miller Brewing Company will promote Miller Lite and Miller Genuine Draft in its Super Party 2006, which will run from Jan. 1, 2006 to Feb. 6, 2006.

    Over the years, this American tradition has become one of the biggest key beer selling days of the year. To make sure businesses win big on game day, Miller plans to help retailers host the football party of the year.

    Miller’s Super Party provides the tools necessary to turn an establishment into Miller Super Party headquarters, while showcasing Miller Lite and Miller Genuine Draft.

    Thematic merchandise and POS will promote Miller Lite and Miller Genuine Draft as bringing character, flavor and taste to the big game experience.

    In other Miller news, the brewer will also promote Foster’s through its "Australianlike Conduct" promotion, which will run from Jan. 1, 2005 to Feb. 28, 2005. Eye-catching football-related display enhancers and POS positions Foster’s as the key to make the football watching experience better.

    See local distributors for details and to request merchandising materials for both promotions.

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