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Miller Brewing Co. recently launched its "Beer is Volume with Profit" online report designed to help the industry better understand beer consumer dynamics throughout all trade channels by making the results widely available.
"Miller's 'Beer is Volume with Profit' serves as the most current, accurate and comprehensive look at the beer industry, with beer-related facts, statistics and information," said Jeff Schouten, Miller Brewing's group director of category management.
Available to retailers, distributors and Miller employees via separate online vehicles, this year’s report includes five chapters focusing on an overview of the beer industry, on-premise activity and performance in c-stores, supermarkets and liquor stores.
“Beer is Volume with Profit” is designed with retailers’ needs in mind, according to Miller executives. Key features of this year’s edition include quarterly sales updates, regional information and more detailed consumer data. Miller retailer customers can access the continuously updated online version at www.MillerAdvantage.com.
“As part of an industry that creates over a million jobs and generates a gross profit of $38 billion, we’re dedicated to working with our retail customers to ensure that we’re doing our part to boost sales at the retail level,” said Schouten. “We feel that through our annual industry review, we can continue to provide a clear picture of how the beer category is performing throughout the country.”