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These unwrapped, pop 'em-in-your-mouth, bite-sized cubes are a convenient and easier-to-eat format of consumers' favorite candy bar brands, according to Mars Chocolate North America. Both products are available in two formats: a 2.83-ounce sharing size, and a 7-ounce or 8-ounce resealable stand-up pouch. The Bites' launch is being supported by a major marketing campaign that will reach consumers via television and digital advertising, print advertising in highly circulated national magazines, a national free-standing insert (FSI), coupons and social media. These products will be on display at NACS Show Booth #5370.
Mars Chocolate North America