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    Mid-State partners with FuelLink at 10 Citgo Stations

    40 Pop Shoppe locations on tap for program.

    By W.B. King

    GREENSBORO, N.C. -- Mid-State Petroleum launched the FuelLinks loyalty program at 10 company-owned Pop Shoppe locations in the Greensboro-High Point and Charlotte, North Carolina markets.

    James LaVoie, vice president of community sales for MetroSplash Systems Group, Inc., which operates FuelLinks, told CSNews Online that Mid-State is issuing a five percent discount for the goods sold in the convenience store in the form of Fuellinks rewards.

    "They are excited about the ability to reward their existing loyal customer and gain a percentage of new ones. Increase customer frequency," LaVoie told CSNews Online.

    Mid-State vice-president Tony Perez said in a released statement the aforementioned 10 locations represent the first phase of a planned rollout to approximately 40 Pop Shoppe locations, including dealer-owned stores, over the next six months.

    "We did a lot of due diligence searching for a loyalty program for The Pop Shoppes," Perez said. "We chose FuelLinks for a variety of reasons. Along with its demonstrated success, we like the underlying technology, particularly its operating visibility, in terms of the downloadable reports available, and the ability to easily change promotions in individual stores."

    Lavoie told CSNews Online the partnership between the two companies began three months ago. Moving forward, Mid-State will offer FuelLinks rewards on purchases made in the stores. It will also honor FuelLinks rewards consumers earn from other participating local businesses and online through www.FuelLinks.com.

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