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RICHMOND, Va. -- Petroleum distributor Mid-Atlantic Convenience Stores (MACS), operator of 300 company-owned and dealer ExxonMobilsites, selected Jeff Dezen Public Relations (JDPR) to be the company’s public relations consulting group. MACS locations are found throughout Maryland and Virginia.
Based in Greenville, S.C., JDPR will provide guidance on strategic communications planning and national and local media relations. The firm will assist with promotions and event planning, plus consulting on issues management, according to a company statement.
"The strategic insights of the professionals at JDPR already are demonstrating value for MACS as we pursue rapid expansion," said Jim Summers, president and COO of MACS. "We welcome JDPR to our team and look forward to working with them."
Added Jeff Dezen, president of JDPR: "The MACS leadership team have phenomenal credentials in the c-store channel and afford us a tremendous opportunity to contribute meaningfully to their business development strategies. Their trajectory for growth allows for innovative communications to support both corporate and hyper-local store marketing."