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HOUSTON -- Building on a relationship that began by helping Rutter's Farm Stores launch its Rutter's Rewards loyalty program, MetroSplash Systems Group Inc. and GasBuddy OpenStore Inc. have formed a strategic alliance to better serve the convenience industry.
Since September, Rutter's loyalty customers have been earning cents off gasoline with their purchases of 1,500 items. The program makes use of the MetroSplash FuelLinks and Gas Buddy OpenStore systems.
MetroSplash's FuelLinks enables Rutter's to roll back the price of gasoline when Rutter's Rewards customers redeem their earnings.
"The consumer's loyalty for a given store or brand starts when they choose where to shop," said Steve Babick, CEO of MetroSplash. "Increasingly, this decision is made while they are mobile or engaged in a social network. FuelLinks allows retailers to reward the decision at the point of purchase."
GasBuddy OpenStore Inc. recently introduced its OpenStore social network marketing platform, which is designed to boost in-store sales of merchandise and food through targeted electronic promotions. OpenStore comprises a database of 64 million unique users.
For Rutter's, GasBuddy developed an iPhone application that allows customers to track current gas price data -- collected through a GasBuddy affiliate -- at each Rutter's store.
"With Rutter's, we recognized right away how well the MetroSplash and GasBuddy OpenStore systems and teams complemented one another," said Jason Toews, co-CEO of GasBuddy OpenStore. "This strategic alliance will ensure that our clients have all of the tools they need to maximize the effectiveness of their loyalty programs."
Honorable Mention for Best Original Store Design (tie): La Grove Plaza and Rutter's Farm Stores
Retail Rewards of Growing Importance to Consumers