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INDIANAPOLIS -- Meijer has introduced a way for customers to fill up their tanks and beat a gas price hike. By text messaging customers who sign up for the service, the grocery chain notifies them to grab a lower price for gas before it rises.
When Meijer anticipates it will have to raise the price of gas more than a nickel, it will text customers up to three hours in advance, allowing them ample time to get the nearest Meijer pump. "That will allow people plenty of time to fill up or get whatever they need before the price goes up," spokesman David Mink told WISH-TV, a local TV station.
As of now, only residents in Indiana can sign up for the plan, but if it is successful, Meijer could bring it nationwide. Since its inception on Memorial Day, about 300 people have signed up for the plan, which is subject to any text messaging fees from individual's wireless phone service.