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    McLane Unveils Snack Multi-Vendor End Cap

    Display can help stores boost total snack margins up to 22 percent, distributor said.

    TEMPLE, Texas -- C-store distributor McLane Co. unveiled a Snack Multi-Vendor End Cap (MVE) that it said offers a cost-effective merchandising opportunity that maximizes store space.

    McLane's Snack MVE program offers retailers free racks and 15-percent discounts on displayed products.

    "By positioning and organizing snack products attractively, retailers can take full advantage of top-performing products to boost profitability," said Tony Frankenberger, vice president of merchandising at McLane.

    The display racks, which are valued at up to $400, are 100-percent funded by manufacturers. Two configurations are available to best fit store needs and sizes.
    Retailers using the racks will receive up to $150 a year in planogram compliance incentives, the company said in a statement. The equipment may boost category sales by up to 19 percent with secondary multi-vendor end cap placement, while increase total snack category gross margins by up to 22 percent.

    Despite the dampening effects of the global recession, consumers are snacking more than ever, the company noted. Estimated U.S. retail sales of packaged snacks are projected to increase from $68 billion in 2008 to nearly $82 billion by 2013, according to Packaged Facts. Other research from the American Wholesaler Marketers Association indicates proper display and bundling can increase category sales by up to 19 percent.

    McLane is a $30-billion supply chain services firm for more than 60,000 convenience store, mass merchant, drugstore, military and restaurant locations throughout the United States. The company also provides logistics services in Brazil and exports to 34 countries around the world.

    McLane is a wholly owned unit of Berkshire Hathaway Inc.

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