You are here
TORONTO, Ont. -- McDonald's Canada is making the largest store-by-store brand transformation in its 44-year history. The quick-service restaurant (QSR) is investing nearly $1 billion to reinvigorate its look and feel at the country's 1,400 locations.
Once transformations are complete, this will definitely not be your father's McDonald's restaurant. Stores north of the border will feature fireplaces, flat-screen televisions, stone and tile accents and colorful wall graphics.
Other changes include a separation of the dining room into eating areas for larger groups, on-the-go customers, families and customers who want to stay awhile and relax. Consumers among the latter group will enjoy free and unlimited Wi-Fi access.
"This is a pivotal time for McDonald's and we're placing unwavering focus on transforming the face of our brand," said John Betts, president and CEO of McDonald's Canada. "Strong and sustained business results have put us in a unique position to make this historic investment in improving restaurant ambiance, enhancing service and supporting our continued menu evolution."
Layout improvements are not the only thing on McDonald's Canada's plate. Changes to the layouts of kitchens and infrastructure are also on the menu, allowing for the QSR to provide a wider food selection.
Regarding customer service, a new front service customer platform will be designed in an effort to deliver more communication between McDonald's staff and its customers. Double-lane drive-thrus are intended to speed up transactions.
"McDonald's is changing as our customers' needs are changing and we're committed like never before to staying connected and relevant to them," said Betts.