McDonald's Delivers Another Strong Month
OAK BROOK, Ill. -- McDonald's Corp. reported global comparable sales growth of 4.8 percent in May, with U.S. sales up 3.4 percent.
European sales grew by 5.7 percent while sales in the Asia/Pacific, Middle East and Africa markets were up 3.8 percent.
"May marks another month of sustained sales growth, demonstrating the ongoing appeal of McDonald's unique combination of convenience, value and variety," said CEO Jim Skinner. "Our focus on enhancing the McDonald's experience through affordable food choices, modernized restaurants and relevant marketing is giving customers even more reasons to visit McDonald's."
In the U.S., results were fueled by the recent addition of Frappes to the McCafe line-up and the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions, the company noted in a statement.
In Europe, the company's strong performance was driven by growth in France, Germany, the United Kingdom and Russia. Europe's focus on four-tier menus, daypart expansion and the introduction of relevant new products, including the McWrap in Germany, drove the segment's results.
Sales in Asia/Pacific, Middle East and Africa (APMEA) reflected broad-based strength across the segment, led by Australia and China. APMEA's emphasis on convenience, value, menu variety and restaurant reimaging contributed to May's performance.
Systemwide sales increased 5.5 percent, or 6.2 percent in constant currencies for the month. Based on current foreign currency rates, particularly the Euro, which accounts for approximately 25 percent of McDonald's consolidated operating income, the company expects foreign currency translation to have a negative impact on net income per share for the full year. However, foreign currency translation is expected to have minimal to no impact on second quarter net income per share.
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European sales grew by 5.7 percent while sales in the Asia/Pacific, Middle East and Africa markets were up 3.8 percent.
"May marks another month of sustained sales growth, demonstrating the ongoing appeal of McDonald's unique combination of convenience, value and variety," said CEO Jim Skinner. "Our focus on enhancing the McDonald's experience through affordable food choices, modernized restaurants and relevant marketing is giving customers even more reasons to visit McDonald's."
In the U.S., results were fueled by the recent addition of Frappes to the McCafe line-up and the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions, the company noted in a statement.
In Europe, the company's strong performance was driven by growth in France, Germany, the United Kingdom and Russia. Europe's focus on four-tier menus, daypart expansion and the introduction of relevant new products, including the McWrap in Germany, drove the segment's results.
Sales in Asia/Pacific, Middle East and Africa (APMEA) reflected broad-based strength across the segment, led by Australia and China. APMEA's emphasis on convenience, value, menu variety and restaurant reimaging contributed to May's performance.
Systemwide sales increased 5.5 percent, or 6.2 percent in constant currencies for the month. Based on current foreign currency rates, particularly the Euro, which accounts for approximately 25 percent of McDonald's consolidated operating income, the company expects foreign currency translation to have a negative impact on net income per share for the full year. However, foreign currency translation is expected to have minimal to no impact on second quarter net income per share.
Related News:
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