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OAK BROOK, Ill. -- McDonald's has completed the nationwide rollout of its Fruit & Maple Oatmeal, which is the quick-service chain's first new permanent breakfast item since 2008, QSRweb.com reported.
As of Monday, the item is now offered all day at the chain’s 14,000 U.S. locations. Each bowl, sold at a suggested retail price of $1.99, is made upon request. The oatmeal is made of 100-percent natural whole grain oats, light cream and brown sugar, and is topped with diced red and green apples, dried cranberries and two types of raisins.
"With McDonald's Fruit & Maple Oatmeal, we're offering a portable, affordable and balanced breakfast solution to help customers start their day right," said Cindy Goody, Ph.D., MBA, R.D., senior director of nutrition at McDonald’s. "McDonald's wants to help make it easier and more inviting for our guests to eat more whole grains and fruits, and fruit and maple oatmeal is an effective way to help our customers integrate these important food groups into their daily diets."
The oatmeal has 290 calories (260 calories without brown sugar), delivers 32 grams of whole grain oats and provides about 25 percent of the daily recommendations for fruit.
McDonald’s began testing oatmeal earlier this year in the Washington, D.C., and Baltimore markets. The new offering further positions the QSR giant against Starbucks and Jamba Juice, which already sell oatmeal, according to the QSRweb.com report.