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    McDonald's Begins Mobile Ad Campaign to Promote Hot Bevs

    The QSR chain is offering McCafé promotions based upon a consumer's location.

    OAK BROOK, Ill. -- Quick-service restaurant (QSR) chain McDonald's has initiated a new method to drive in-store traffic.

    The fast-food giant debuted a mobile advertising campaign designed to ramp up its McCafé hot beverage sales, Mobile Commerce News reported. The ads, which use an iPhone application (app) from Pandora, identify the location of the smartphone user using global position satellite capabilities and tells the consumer where the closest McDonald's restaurant is.

    According to the news outlet, the app also informs smartphone users of the price for hot chocolate or small hot McCafe beverages. Consumers can then tap on the ad to learn more about the promotion. Once tapped, the mobile phone user is redirected to a website that has been optimized to fit the smaller screen.

    In addition, the app allows users to download "wallpapers" on their smartphones, the report stated.

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