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    McDonald’s Calls off Smoothie Samples

    Company reports resounding response to new items.

    OAK BROOK, Ill. -- To ensure continued supply and meet customers' needs due to overwhelming popularity, McDonald’s USA will not be executing a previously announced national in-restaurant sampling event of McCafé Real Fruit Smoothies from July 22-24. McCafé Real Fruit Smoothies launched nationwide on Tuesday last week.

    "The McCafé Real Fruit Smoothies are an absolute hit with our customers and we're experiencing unprecedented demand for this delicious new choice on our menu," said Neil Golden, chief marketing officer, McDonald's USA. "We always want to meet our customers' expectations and provide the service, convenience and value they expect when visiting McDonald's."

    Working with franchisees and suppliers, McDonald's will be reviewing the potential of rescheduling the national in-restaurant Smoothie sampling event for a later date. However, all other national promotional activities, including coupons, will be accepted at participating restaurants.

    McCafé Real Fruit Smoothies, available in Strawberry Banana and Wild Berry flavors, are made with a blend of real fruit -- combinations of strawberries and bananas or blueberries, strawberries and blackberries -- fruit juice, low-fat yogurt and blended with ice. Real Fruit Smoothies can be customized by requesting the beverage with or without low-fat yogurt.

    McCafé Real Fruit Smoothies are available in small (12 ounces), medium (16 ounces), and large (22 ounces) at participating U.S. McDonald's restaurants across the nation.

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