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PHOENIX -- Kronik Energy drinks are being added to the vaults of 140 company-operated Maverik convenience stores across several western states. Kronik Energy is being introduced as a new product to the Maverik stores based on customer demand for a "fresh, chug-able and thirst-quenching, alternative to the big three energy brands," according to the company.
Maverik stores will initially carry four of Kronik's most popular flavors: Blue Citrus, Blue Citrus Low-Carb, Vengence and Vengence Low-Carb. It will consider adding the remaining two flavors in the Kronik lineup when they become available. The new Entourage and Splenda-sweetened Entourage Low-Carb are the most recent additions to the Kronik Energy line-up of Unrelenting energy drinks, and will be introduced to distributors, retailers and consumers in April.
KroniCo's vice president of sales, Chris Wickson, said expanding distribution through its new agreement with Maverik Country Stores represents a milestone for the company. "We view Maverik's decision to introduce Kronik Energy Drinks in their stores as a validation of our products' quality and appeal," he stated
"We believe Kronik Energy will be a very strong player in the highly competitive 'Energy' segment," Wickson added. "If we just keep doing what we've been doing, Kronik should really move off the shelves in Utah, Nevada and Arizona stores where we have already identified consumer demand. We are proud of what we have accomplished in a few short months with Kronik."
The Kronik Energy brand was created in 2003.
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