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PRINCETON, N.J. -- Martin Eagle Oil Co. Inc., a multi-branded marketer of motor fuel products, selected Heartland Payment Systems' new SmartLink technology to create a consolidated managed network for payment transaction data and back-office information. SmartLink will initially be implemented at 11 Martin Eagle locations with the remaining locations to follow shortly, the company reported.
"The benefits of SmartLink are tremendous. The installation was turnkey and seamless, and our entire network operation has been streamlined to run more efficiently," said Bill Meek, Martin Eagle Oil's director of information services. "SmartLink enabled us to provide our dealer locations with additional value-added services, such as new high-speed payment options. We're looking forward to implementing SmartLink at the rest of our locations."
Heartland's SmartLink telecommunications technology consolidates multiple in-store communication lines into one high-speed broadband line, enabling critical business data to be transmitted quickly over a secure, SSL-encrypted connection. The SmartLink Network can transmit both transactional data as well as integral back-office information, according to the vendor. The merchant gateway allows merchants to monitor their automatic tank gauge data, in-store environmental control system data and daily back-office data such as e-mail, file sharing and Internet usage. The payment gateway allows them to monitor their point-of-sale terminals, money-order terminals, check verification, ATM, fleet card and loyalty card transactions.
With SmartLink, businesses receive a single network-related invoice and can rely on one customer service resource for troubleshooting and network monitoring, reducing in-house support costs and the need for additional IT staff, the vendor reported.