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CHICAGO -- Mars Snackfood US named Chicago the city most in need of some sweet relief as part of the Mars Real Chocolate Relief Act.
To deliver that relief, NASCAR superstar Kyle Busch, driver of the No. 18 M&M's Toyota in the NASCAR Sprint Cup Series, is racing into the "city that works" to distribute 50,000 free, full-sized Mars real chocolate products Thursday, Oct. 1.
Mars will distribute thousands of samples of M&M's, Snickers, Milky Way, Twix, Dove and 3 Musketeers candies to Chicagoans at Pioneer Plaza on Michigan Ave., between 11 a.m. and 6 p.m., while supplies last. Kyle Busch will be on hand between 12 p.m. and 1 p.m. to help distribute candy samples, as well as interact with local residents.
From July 22 through Aug. 31, consumers older than age 13 were invited to log onto RealChocolate.com, and could vote for one of nearly 350 U.S. cities they thought could use some sweet relief. With more than 150,000 votes cast, the top 10 cities were: Chicago, New York, Houston, Philadelphia, Los Angeles, Atlanta, Detroit, Pittsburgh, Cleveland and Phoenix.
"Providing Chicago with some sweet relief is the perfect culmination to the Mars Real Chocolate Relief Act program," said Michele Kessler, vice president of marketing, Mars Snackfood US. "In Chicago and throughout the nation, Mars is excited to continue our industry-leading commitment to give our customers what they want -- 100 percent real authentic chocolate."
Over the past five months, Mars has brought real chocolate joy to millions of Americans through Free Chocolate Fridays, which was the cornerstone of the Mars Real Chocolate Relief Act. Consumers logged onto www.RealChocolate.com and claimed one of 250,000 free full-size packages of real Mars chocolate in the United States. Over the course of the program, Mars committed to giving away nearly 7 million packages of real chocolate products.
Headquartered in Hackettstown, N.J., Mars Snackfood US is Mars Inc.'s U.S. snack operations.
Candy & Snack Roundtable