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    Mars Paying 'Kudos to Mom' This Month

    New brand initiative gives moms and dads a shot at $10,000 prize toward their dream family vacation.

    HACKETTSTOWN, N.J. -- As a way to pay homage to creative moms and families, Mars Chocolate North America has designated August "Kudos to Mom" month. Sponsored by the company's Kudos' Granola Bars, the initiative provides a nationwide forum for moms (and dads as well) to show off their parenting innovations for a shot at the grand prize of $10,000 toward a dream family vacation.

    To enter, parents must visit www.KudosToMom.com and submit a 100-word description of how they kept their kids busy and active during this summer.

    "Moms make our lives better 365 days a year," said Craig Hall, general manager at Hackettstown, N.J.-based Mars Chocolate North America. "You can never celebrate moms enough for everything they do, and the Kudos brand wants to make sure they are truly appreciated, not just by providing great tasting snacks for their families, but with our 'Kudos to Mom' contest to give mom a well-deserved vacation."

    This year, the Kudos brand unveiled new tastes featuring popular Mars brands -- M&M'S Milk Chocolate Candies, Dove Chocolate and Snickers Bar. Kudos with Snickers Peanuts features 20 percent more peanuts; Kudos with M&M'S Milk Chocolate Candies boasts an improved chocolate taste; and Kudos with Dove Chocolate Drizzle is a new addition to its lineup.

    Additionally, new packaging including more colorful, eye-catching graphics and a focus on the Mars Chocolate brands is aimed at improving shelf impact and giving Kudos Granola Bars a point of difference in the segment, the company reported.

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