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    Mark VII Launches Direct Operations in California, Florida

    Car wash provider makes move in response to new oil company, c-store contracts.

    ARVADA, Colo. -- Car wash equipment provider Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, has launched direct sales and service operations in Florida, northern California and southern California.

    The move was prompted by Mark VII's contracts with a number of oil company and convenience stores to supply service, chemicals and equipment to their company-owned car wash sites.

    Banks & Co., based in Fresno, will continue to sell and service Mark VII products in central California, the company said in a statement.

    "California and Florida are two of the largest car wash markets in the U.S.," said Steve Jeffs, CEO of Mark VII. "Our Category Captain program for key accounts -- which includes servicing all major brands of equipment, supplying chemicals, providing marketing support and upgrading equipment -- was the key driver for us winning the major account contracts."

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