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FINDLAY, Ohio -- Marathon Petroleum Corp. (MPC) signed a new long-term agreement with Alliance Data Systems Corp., a provider of loyalty and marketing solutions, to provide private label and co-branded credit card services to the Ohio-based company.
Under the terms of the agreement, Alliance Data will provide MPC with private label and co-branded credit card services, including account acquisition and activation; receivables funding; card authorization; credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.
Through its suite of credit and marketing tools, Alliance Data will also provide MPC private label and co-brand account holders with benefits designed to support repeat purchases and engender customer loyalty, such as discounts on fuel at the company's more than 5,100 Marathon-branded stations. Co-brand cardholders may earn additional rewards based on purchases made with the card outside Marathon brand locations as well.
"Through our robust network of independently owned brand retail locations, MPC has placed a strong emphasis on growing our presence throughout the regions in which we operate. We're proud to build on our long-standing tradition of providing the highest quality products and services available," stated Tom Kelley, senior vice president of marketing at Marathon Petroleum. "Enhancing the credit products we offer our customers through this new partnership with Alliance Data aligns with our tradition of quality, and will support our business-growth initiatives."
Alliance Data Retail Services President Melisa Miller added, "Marathon Petroleum is a company rich in history, and we are excited to help build its business by delivering card programs that will help the company achieve its near- and long-term sales and growth goals. Our comprehensive solution fits well with Marathon Petroleum's brand model by helping individual business owners and dealers increase sales and drive loyalty among their customers."
Marathon-brand gasoline is sold through approximately 5,100 independently owned locations across 18 states. In addition, Speedway LLC, an MPC subsidiary, owns and operates the nation's fourth largest convenience store chain, with approximately 1,375 locations in seven states.