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The new Jarritos Mandarin Orange-flavored Blistex Lip Balm will be introduced later this year. Blistex Inc. is partnering with the Jarritos Mexican soft drink brand on the lip balm, which features a bilingual package design and will be sold in a family value pack to appeal to Hispanic consumers.
Blistex Inc., Oak Brook, Ill.
(800) 837-1800; www.blistex.com