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    Making Facebook Work for Retail

    Social media strategy should driven by a solid understanding of customers and how they want to interact.

    BARRINGTON, Ill. -- In a new article titled, "Making Facebook Work for Retail," Balvor LLC shares insights into how retailers are effectively using the social media platform by sharing specific examples and explaining what makes each work well. The article was first published at www.brickmeetsclick.com on May 22.

    "While many retailers have some degree of a digital or social strategy in place, our work indicates there's still a level of dissatisfaction with the results or effect on the business," said David Bishop, managing partner at Balvor, a sales and marketing firm based in Barrington, Ill. "This article will help retailers understand how they can better execute social strategies and create value for customers through their activities."

    What that value is exactly, and how to create and deliver it, will likely vary for different retailers, but the Balvor article illustrates how this value often goes beyond the transaction.

    Retailers may be surprised to learn just how straightforward and simple some of these activities are. However, as Bishop points out, "Just because something is simple doesn't necessarily mean it's always easy." Many factors impact a retailer's ability to execute effectively.

    The article emphasizes the "people component," which depends on sound strategy, driven by a solid understanding of customers and how they want to interact with the business.

    To view the full article, click here.

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