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    Mac's Launches Movie Spot Pilot Program

    Select Ontario locations will offer value-priced movies through new DVD rental kiosks.

    TORONTO -- Alimentation Couche-Tard Inc.’s Mac's convenience store division in Ontario and Signifi Solutions Inc., a provider of digital self-serve technology, launched a Movie Spot pilot program, offering value-priced movie rental vending within selected Mac's c-stores.

    Movie Spot, a new Canadian network of movie rental kiosks, provides state-of-the-art touchscreen vending solutions at retail locations such as convenience stores, grocers and other popular retail destinations. Each Movie Spot holds up to 1,000 DVDs featuring around 300 or more movie titles. Customers can rent the newest weekly releases, as well as other popular rental titles for only $1.99 a night, according to the companies.

    "We are excited to work with Signifi's Movie Spot to offer our customers even greater value and convenience," said George Kioussis, director of merchandising and marketing at Mac's. "Today's time-starved consumer demands convenience above all else. We believe this proposition not only offers tremendous value to our current loyal customer base, but it can also become a differentiator in our channel, increase foot traffic and attract new customers."

    Movie Spot is available at the following Mac's locations:
    -- 2122 Queen Street East, Toronto, Ontario
    -- 1507 Avenue Rd. North York, Ontario
    -- 9600 Islington Ave., Vaughan, Ontario
    -- 1339 King St East, Oshawa, Ontario
    -- 101 St. Andrew St East, Fergus, Ontario

    Customers can access each Movie Spot's database by using the intuitive touchscreen monitor to browse available movies, read reviews and search for movies by title, actor, genre, date of release, and more. A customer selects "Rent" from Movie Spot's touchscreen rental wizard to choose up to three movies to rent at one time. To complete a transaction, a customer swipes a valid Visa or MasterCard and following a successful authorization, Movie Spot dispenses the DVDs. To return movies, a customer selects "Return" from the Movie Spot touchscreen and inserts the DVD into the dispensing slot (the same slot used to pick up the movie). Movie Spot accepts the returned movie and automatically places the DVD back in inventory so it can be rented again.

    For added convenience, Movie Spot members can reserve movies online at www.moviespot.ca for pick up in store within four hours, at no additional charge.

    Couche-Tard currently operates a network of 5,416 stores, 3,574 of which include motor fuel dispensing, located in 11 large geographic markets, including eight in the United States covering 33 states and three in Canada covering ten provinces.

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