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    Mac's, Esso C-stores Partner with Newspaper for NHL Collectible

    Eight-week promotion offers customers the chance to collect eight DVDs with storage album.

    TORONTO, Ontario, Canada -- Mac's and Esso convenience stores partnered with Sun Media Corp., publisher of the Sun, to offer readers of the newspaper the National Hockey League (NHL) Classic DVD Collection through participating convenience store outlets from the two retailers, the Edmonton Sun reported.

    As part of the promotion -- which began yesterday -- customers can clip coupons for the collectible exclusive DVDs from the Sun's Sunday edition, then redeem them at participating Mac's or Esso retail locations to purchase the DVD for $4.99 plus tax. This week was the only time in the promotion that customers could also purchase the storage album, the report stated.

    "It's such a unique piece to be able to hold all your DVDs. It's a sports collector's dream," said Edmonton Sun marketing and promotions manager Melissa Kubik. "Sports collectors are just going to be lapping this up and wanting a piece of this because we're the only ones offering this. This is an exclusive collector's piece that is coming out this one time so it is something they're going to want as part of their collection."

    One DVD from the eight-disc collection will be released each week for the next eight weeks, ending on Dec. 16, according to the promotion's Web site -- www.canoe.ca/Canoe/DVDCollection/home.html. The DVDs feature memorable moments in hockey history, and are officially licensed by the NHL and Warner Bros., the Web site stated.

    The release order is as follows:

    -- Oct. 28: NHL Greatest Moments Part I

    -- Nov. 4: NHL's Greatest Goals

    -- Nov. 11: NHL's Masked Men: The Last Line Of Defense

    -- Nov. 18: NHL All-Access!

    -- Nov. 25: Honor & Courage: Tough Guys of the NHL

    -- Dec. 2: NHL Overtime

    -- Dec. 9: Lord Stanley's Cup

    -- Dec. 16: NHL Greatest Moments Part II

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