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QUEBEC, Canada – Alimentation Couche-Tard's Mac's convenience stores is getting backlash from customers who consider its latest ad campaign for the froster, the company's frosted carbonated drink, to be highly offensive, reported Lifesitenews.com.
The chain is publicizing the froster using posters that feature a nun kneeling with her arms raised and a sheep next to her, the Web site reported. The nun gazes at an illuminated froster above her with "WTF?" initials below the froster logo.
The term "WTF?" is an Internet acronym that has grown in popularity in step with e-mail and instant messaging. According to the http://www.netlingo.com online dictionary, WTF is defined as "What the ___." But store owners are defending the acronym, saying that it stands for "What the Flavour."
But the explanation is questionable, as the WTF small-sized froster is joined by the medium version, called OMGWTF -- OMG is "Oh My God,"
according to netlingo.com -- and the large-sized is a mouthful with RUNTSOMGWTF -- RUNTS meaning "Are you Nuts,'' the online dictionary states.
Concerned parents who contacted lifesitenews.com said that net-savvy teens coming into Mac's stores with "What the ___'' on their lips are not convinced by the more polite version of the slogan. Store managers, who have no authority to take any direct action, are asking those offended by the campaign to contact the parent company directly.