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MAGNOLIA, Miss. – Love’s Travel Stops opened its newest location in Magnolia, Miss., with a Chester’s, free Internet, dine-in seating, a game room and more.
Love's Travel Stops & Country Stores, headquartered in Oklahoma City, was Chester’s first franchisee and is the largest franchise operator in the system, with over 40 Chester’s and Chester Fried locations in travel plazas across the United States.
"Working with a national brand like Chester’s has proven to be successful for us," said Joe Cotton, director of restaurant services for Love’s Travel Stops & Country Stores. "The marketing support we get from Chester’s is a much needed boost that we could only get from a strong foodservice partner."
The new Chester’s, which will be co-branded with McDonald’s, plans to offer its customers take-out, dine-in and catering options.
"We are excited to catapult the brand forward through growth with Love’s Travel Stops and Country Stores," stated James Venable, director of operations at Chester’s International. "Their motto of Clean Places, Friendly Faces meshed with Chester’s Fresh Fried Chicken makes it a welcome stop on the freeway system."
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