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"It was not an overnight decision to bring in a new brand of e-cigs. However, with METRO's proven track record of increasing sales and customer satisfaction, coupled with their strong merchandising and quality of product, we felt bringing in METRO's e-cigs was a great decision for both Love's Travel Stops and the consumer," said Mark Romig, director of merchandising for Love's Travel Stops & Country Stores.
METRO e-cigarettes began appearing in more than 230 Love's stores across the country this month. The product will be fully stocked in all locations by Christmas. The METRO products available include E-cig Designer Packs, E-cig Starter Kits, E-cig Replacement Cartridges, One Time Use E-cigs and a 2-Way Charger.
"This new partnership with Love's is a very exciting one for us at METRO. Love's is a long-standing icon and leader in the truck stop industry, and we are elated to welcome them as our newest retail partner," said Greg Doyle, COO of METRO Electronic Cigarette.
Love's Travel Stops & Country Stores is a family-owned-and-operated retailer based in Oklahoma City. The company has more than 290 locations and 150 Love's Truck Tire Care centers in 39 states.