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OKLAHOMA CITY -- Love's Travel Stops & Country Stores is gearing up to help professional drivers check off everyone on their holiday lists as the number of shopping days left dwindle.
The Oklahoma City-based company, which offers a variety of gifts and electronics throughout the year, strengthens its offerings to more than 100 gift items during the holiday season.
"We understand that for many of our customers who are professional drivers, stopping at a Love's might be the best opportunity they have to buy toys and gifts for their children and families. When this company started nearly 50 years ago, the goal was to put customers above all else. Offering the things they need to ensure they have a memorable holiday is something we enjoy doing," said Tom Love, founder and CEO of Love's.
Although the bulk of the holiday shopping season at stores is done in the few weeks leading up to Christmas, the Love's merchandising team begins preparing for the extra wave of shopping eight months in advance. According to Wade Hollis, Love's senior manager of category buyers, a lot of research and personal thought goes into each item.
"Sometimes, our life experiences tell us what's going on. Everywhere I go I'm checking people out and asking you why you bought that," Hollis said. "I'm always looking for the next new toy fad. We also work closely with our manufacturers. If a company tells us they're spending a lot of money in advertising and media on a product, then that tells us that's the new buzz thing and we want to have that available for our customers."
According to Love’s, the most popular 2013 Christmas items are:
- Mini Plush Tigers
- 30-inch Hobby horse and unicorn with sound
- Fancy Puppies in a Purse
- Round plush animals
- Mattel Die-Cast Monster wheels gift pack
- 18.5-inch standing stuffed penguin
- Rock 'em Sock 'em Robots
- Retro Slinky
- Semi-truck with construction vehicles
Love's top-selling stores are in: Three Rivers, Texas; Las Vegas; Laredo, Texas; Tehachapi, Calif.; Benson, Ariz.; Quartzsite, Ariz.; Van, Texas; Odessa, Texas; Lake Charles, La.; and Jonestown, Pa.
Founded in 1964, Love's Travel Stops & Country Stores is a family-owned and -operated company with more than 310 locations and 180 Love's Truck Tire Care centers in 39 states.