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    Love's Becomes First Retailer to Offer DEF at All Locations

    The travel stop operator sells the fluid at the pump and in containers. 

    OKLAHOMA CITY -- Love's Travel Stops completed installation of diesel exhaust fluid (DEF) pumps for professional truck drivers at all 245 travel stops across the country. By achieving this goal, Love's is the first travel stop operator to offer DEF at all of its locations.

    Love's began installing DEF at its diesel island pumps in 2011. The combination of DEF at the pump and radio-frequency identification (RFID) technology at every Love's Travel Stop gives customers the most efficient stop possible, the company stated. Love's is the first retailer to offer both of these services across its nationwide network.

    "With construction at all Love's Travel Stops now complete, our trucking customers have the certainty of knowing they can fill their DEF tanks at every Love's where they fuel," said Jon Archard, director of fuel marketing at Love's. "Having DEF at the pump allows Love's customers to not only purchase DEF in a far more cost effective way than buying jugs, but also gets them back on the road much quicker. By purchasing through a billing card or RFID tag at the fuel bay, drivers also get the reporting controls they need to track their DEF purchases more accurately."

    In addition to selling DEF at the pump, Love's locations are also offering the solution in containers. Professional drivers can check DEF pricing at Love's Travel Stops using the Love's Connect mobile application or online at www.loves.com.

    Oklahoma City-based Love's operates more than 300 locations and 175 Love's Truck Tire Care centers in 39 states. Love's will open 25 new travel stops this year.

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