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    Little General Picks Up Two From Prima Marketing

    The new store additions are the company's first Shell-branded locations.

    BECKLEY, W. Va. -- Little General Store Inc. has added two locations to its portfolio, pushing the convenience store chain's store count above 100.

    The locally headquartered retailer acquired the two locations in Princeton and Kegley, W. Va. Both were previously operating as Prima Marketing/7-Eleven stores. With these additions, Little General Store now operates five locations in Mercer County, W. Va.

    The Princeton store, at 236 Meadow Field Lane, opened as a Little General Store on April 3. The Kegley store, at 4037 Beckley Rd., opened as a Little General Store today. Both offer the Shell fuel brand and are the first Shell-branded locations in the Little General Store network, according to the company.

    "We are very excited to welcome the employees and customers of these two locations to the Little General family. Located within our existing territory, these two locations have been known for providing quality customer service for many years," said Brian Waugh, Little General Store's director of retail. "We are excited about the possibilities of these two locations, and we would like to thank Prima Marketing/7-Eleven for everything they've done to build these businesses."

    He added that both locations will feature an ATM, New River coffee and cappuccino, and Siberian Chill frozen beverages.

    Little General will continue to operate the Subway restaurant and roller grill at the Princeton location, while adding a fresh pastry program. At the Kegley store, the retailer will continue to feature the roller grill and hot deli foods, while adding movie rentals. Little General is also considering bringing branded foodservice to the location, according to Waugh.

    "We look forward to leveraging our strengths and operating capability to further expand the Little General business model to the residents and travelers of Mercer County and southern West Virginia," he said.


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